Inter Miami: Meteoric Rise on Social Media

The American Club Stands Among European Giants in Number of Followers and Interactions on Social Media during 2023
New York City FC v Inter Miami CF
New York City FC v Inter Miami CF / Rich Storry/GettyImages

Inter Miami has emerged as a force not only on the soccer field but also on social media, challenging the established order and securing a place among European giants. The numbers from the year 2023 reveal that the American club is not just playing fearlessly but also winning hearts and minds around the virtual world.

With an impressive total of 24.2 million followers, Inter Miami secured the fifth position among the 20 most followed clubs on all social media platforms. The top of this list is dominated by European heavyweights such as Real Madrid, Manchester City, and Barcelona, leaving Inter Miami in a prominent position, even ahead of notable international clubs like Al-Nasr from Saudi Arabia.

Follow MLS Multiplex on X (Twitter).

The social media spotlight is not limited to the number of followers, as Inter Miami also stands out among the clubs that received the most interactions on Instagram throughout the year, accumulating an impressive total of 151 million interactions. This accomplishment places the American club in a coveted position, competing on equal footing with traditional and established teams on the global stage.

The influence of Lionel Messi, a global soccer icon, seems to transcend the four lines of the field. His presence at Inter Miami not only elevates the team's technical level but also attracts a legion of fans, contributing significantly to success on social media. The partnership between Messi and Inter Miami is not just a union of soccer skills but also a powerful combination that resonates among fans and sports enthusiasts worldwide.

The Inter Miami phenomenon on social media during 2023 highlights a new dynamic in international soccer, where global reach is shaped not only by tradition but also by innovation and the magnetic presence of icons like Messi.