Inter Miami and Messi: The Revolution in Brazilian Searches

The Meteoric Rise of the American Club in Brazilian Searches in 2023
Inter Miami CF Celebrate Ballon d'Or Winner Lionel Messi
Inter Miami CF Celebrate Ballon d'Or Winner Lionel Messi / Megan Briggs/GettyImages

The year 2023 will be remembered not only for the achievements on the soccer fields but also for the surprising turn of events that placed Inter Miami among the top ten most searched teams by Brazilians on Google. The reason? The epic transfer of Lionel Messi to the American soccer club.

In a move that resonated throughout the soccer world, Messi, the Argentine star and eight-time Ballon d'Or winner, left the glamour of Paris Saint-Germain (PSG) to venture into the American soccer scene with the modest Inter Miami. This decision not only shook the market but also sparked an unprecedented frenzy in online searches, catapulting the club to the fourth spot on Google's growth list in Brazil.

Follow MLS Multiplex on X (Twitter).

Messi's decision to exchange European prestige for the emerging landscape of Major League Soccer (MLS) generated a wave of curiosity among Brazilians. The move to Inter Miami was not just a player transfer but a phenomenon that transcended borders and captured the imagination of soccer fans in Brazil.

Noah Allen
New York City FC v Inter Miami CF / Rich Storry/GettyImages

Inter Miami, a club still carving its space in American soccer's elite, witnessed a surge in searches as Brazilians sought information about Messi's challenges and successes in his new journey. Soccer in the United States, historically in the shadow of European leagues, gained new prominence with the presence of the Argentine icon, and Brazilians were not immune to this fascination.

The exponential growth in searches highlights not only Messi's enduring popularity but also American soccer's ability to establish itself as a global attraction. Inter Miami, perhaps unknown to many Brazilians before, became a research phenomenon, demonstrating that sports can transcend borders and unite fans around historic moments.

The impact of Inter Miami on Google searches in 2023 is not just a narrative about a specific club; it reflects the transformative power that soccer icons can have on the global sports landscape. And at the center of this search and interest hurricane is Lionel Messi, redefining boundaries and adding another extraordinary chapter to his legendary career.

See the list of clubs with the highest growth in searches on Google in Brazil in 2023:

  1. Al-Hilal (Saudi Arabia)
  2. Al-Nassr (Saudi Arabia)
  3. Manchester City (England)
  4. Inter Miami (United States)
  5. LDU (Ecuador)
  6. Vitória (Brazil)
  7. Nottingham Forest (England)
  8. West Ham (England)
  9. Fluminense (Brazil)
  10. Al-Ittihad (Saudi Arabia)