Bob Bradley at the helm of San Diego FC

The maestro of the new MLS franchise
Swansea City v West Ham United - Premier League
Swansea City v West Ham United - Premier League / Michael Steele/GettyImages

San Diego FC, will announce Bob Bradley as its inaugural coach, contrary to speculations that pointed to heavyweight names like Miguel Herrera and Hugo Sánchez. The Major League Soccer (MLS) newcomer is banking on Bradley to lead its ambitious project.

Bradley, a veteran with extensive experience in MLS and stints with the US national team, Los Angeles FC, and Toronto FC, brings a resume filled with highs and lows. His profound knowledge of local and international soccer could indeed be the differentiator needed to propel San Diego FC from the outset. But is he truly the right bet for a team aiming to make an immediate impact?

Follow MLS Multiplex on X (Twitter).

Critics will argue that Bradley has had his chances and perhaps his style is outdated. At Los Angeles FC, for instance, he molded a cohesive and competitive team that captivated fans.

Choosing Bradley over Herrera or Sánchez signals that San Diego FC seeks a more pragmatic and less sensational approach. Herrera, with his explosive personality, and Sánchez, a legendary icon of Mexican soccer, might have brought immediate attention and possibly more pressure. Bradley, on the other hand, offers a steadier profile focused on long-term project development.

One cannot ignore the fact that soccer in the United States, while growing, is still forging its identity. Bradley, with his tactical acumen and experience in European leagues and MLS, appears to be the right fit for this puzzle. He is a strategist who understands the nuances of American soccer and knows how to navigate the league's peculiarities.

The challenges, of course, are immense. Building a team from scratch, defining a playing identity, winning over a base of passionate supporters – all of this demands strong, visionary leadership. Bradley will need to prove, from the first game onward, that he can transform San Diego FC into a competitive force. And for that, he will require full support from the board, as well as patience and time to implement his philosophy.

Some view Bradley's hiring as a masterstroke, a sure step toward a promising future. Others, however, remain cautious, waiting to see if he can truly make a difference. Regardless, it's undeniable that choosing Bob Bradley puts San Diego FC at the forefront of attention in the upcoming MLS season.