The Messi Phenomenon: Achievements On and Off the Soccer Field in MLS

FORT LAUDERDALE, FLORIDA - SEPTEMBER 27: Inter Miami CF fans wearing Lionel Messi #10 jerseys prior to the 2023 U.S. Open Cup Final between Inter Miami CF and the Houston Dynamo FC at DRV PNK Stadium on September 27, 2023 in Fort Lauderdale, Florida. (Photo by Alex Bierens de Haan/USSF/Getty Images for USSF)
FORT LAUDERDALE, FLORIDA - SEPTEMBER 27: Inter Miami CF fans wearing Lionel Messi #10 jerseys prior to the 2023 U.S. Open Cup Final between Inter Miami CF and the Houston Dynamo FC at DRV PNK Stadium on September 27, 2023 in Fort Lauderdale, Florida. (Photo by Alex Bierens de Haan/USSF/Getty Images for USSF) /
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In the middle of the Major League Soccer (MLS) season in the United States, the name that shines the brightest on the soccer fields and in the statistics is no stranger to anyone: Lionel Messi. The Argentine player, considered by many as the greatest soccer player in history, has already left an indelible mark on MLS, achieving not only titles but also the hearts of fans.

What is most striking is that, even though he only arrived in MLS in July, Messi has already seen his jersey become the top-selling of the season. A remarkable feat considering he joined Inter Miami, then considered the worst team in the league. However, Messi brought a radical change to the club, leading them to the conquest of the Leagues Cup, their first-ever title. His skill and passion for the game not only transformed Inter Miami but also reignited fans’ interest in soccer in the United States.

On the list of the best-selling jerseys, Messi is accompanied by other talented players such as the Brazilian João Klauss of St. Louis City and the German Hany Mukthar of Nashville SC, the current holder of the MLS Golden Ball award. This diversity of nationalities and talents highlights the global appeal of soccer, transcending borders and attracting fans from all around the world.

A vendor offers a Lionel Messi Inter Miami’s jersey to football fans in the surroundings of the Hernando Siles stadium in La Paz on September 10, 2023, ahead of the 2026 FIFA World Cup South American qualifier football match between Bolivia and Argentina on September 12. (Photo by JORGE BERNAL / AFP) (Photo by JORGE BERNAL/AFP via Getty Images)
A vendor offers a Lionel Messi Inter Miami’s jersey to football fans in the surroundings of the Hernando Siles stadium in La Paz on September 10, 2023, ahead of the 2026 FIFA World Cup South American qualifier football match between Bolivia and Argentina on September 12. (Photo by JORGE BERNAL / AFP) (Photo by JORGE BERNAL/AFP via Getty Images) /

But Messi is not only a phenomenon in jersey sales. His performance on the soccer field has been exceptional. Inter Miami has not lost a single one of the 12 games in which Messi has been present, which is undeniable proof of his influence on the team. With 11 goals and eight assists so far, Messi has demonstrated that his genius remains unchanged even in a new environment.

The injury that kept him out of the final of the US Open Cup was a brief pause in his successful journey in MLS. However, Messi has proven that he is not just adding numbers to the statistics but also raising the level of American soccer. His skill, vision, and charisma are captivating not only Inter Miami fans but also all sports enthusiasts following MLS.

As Messi continues to write his chapter in the history of MLS, it is evident that his presence is not only a blessing for Inter Miami but for American soccer as a whole. He is opening doors to a new level of appreciation and competitiveness in the American sports landscape. The Messi phenomenon is much more than just goals and victories; it is a testament to soccer’s ability to unite cultures and inspire passion in every corner of the world.