Atlanta United’s Teasing of Messi: A Touch of Humor in MLS

ATLANTA, GA - SEPTEMBER 16: Matheus Rossetto #20 of Atlanta United dribbles the ball during a game between Inter Miami CF and Atlanta United FC at Mercedes-Benz Stadium on September 16, 2023 in Atlanta, Georgia. (Photo by Jason Allen/ISI Photos/Getty Images)
ATLANTA, GA - SEPTEMBER 16: Matheus Rossetto #20 of Atlanta United dribbles the ball during a game between Inter Miami CF and Atlanta United FC at Mercedes-Benz Stadium on September 16, 2023 in Atlanta, Georgia. (Photo by Jason Allen/ISI Photos/Getty Images) /
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In the world of soccer, rivalries and banter are as much a part of the game as goals and dribbles. Recently, Atlanta United pulled off a bold tease of Lionel Messi following a convincing 5-2 victory over Inter Miami in Major League Soccer (MLS). However, this irony transcended simple sporting rivalry, injecting a touch of humor and creativity that deserves applause.

Atlanta United’s provocation was undoubtedly a shrewd marketing move. They capitalized on a prior incident where Messi had gone viral for sharing an image of an unusual pizza loaded with tomatoes. Atlanta responded with a montage of a pizza that featured the letter “L” (for Messi) and precisely five olives, a number that coincided with the game’s scoreline. This interaction demonstrates that the club is attuned to social media and trends, seizing the opportunity to create content that generated engagement and reactions.

In addition to the pizza image, Atlanta United posted a picture of their squad with the caption “Say CHEESE,” a lighthearted nod to the traditional ingredients of a pizza. This relaxed and good-humored approach was an intelligent way to tease Messi without resorting to insults or unpleasant rivalry.

ATLANTA, GA – SEPTEMBER 16: Caleb Wiley #26 of Atlanta United comes in to help Luiz Araújo #10 of Atlanta United get control of the ball during a game between Inter Miami CF and Atlanta United FC at Mercedes-Benz Stadium on September 16, 2023 in Atlanta, Georgia. (Photo by Jason Allen/ISI Photos/Getty Images)
ATLANTA, GA – SEPTEMBER 16: Caleb Wiley #26 of Atlanta United comes in to help Luiz Araújo #10 of Atlanta United get control of the ball during a game between Inter Miami CF and Atlanta United FC at Mercedes-Benz Stadium on September 16, 2023 in Atlanta, Georgia. (Photo by Jason Allen/ISI Photos/Getty Images) /

It’s important to remember that soccer is about on-field results. Messi’s fans did not miss the chance to point out that when the Argentine superstar was on the pitch in a previous match, Inter Miami defeated Atlanta United 4-0. Messi scored two goals and provided an assist, underscoring his significance to the team.

It’s clear that banter and rivalries will continue to occur, and Atlanta United is neither the first nor the last to playfully jest at their opponents. Nevertheless, what this particular tease illustrates is that humor can be an effective way to engage fans and create a lighter atmosphere in the often tense world of soccer.

Soccer is more than just wins and losses; it’s also about passion, entertainment, and enjoyment. Atlanta United’s teasing of Messi, with its touch of humor, is a positive example of how clubs can inject a bit of fun into the game without losing respect for the talent and history of opposing players.