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The Globalization of Soccer: The Transformative Partnership between City Football Group and New York City FC

By Arthur Fernandes

PORTLAND, OREGON - JUNE 24: Keaton Parks #55 of the New York City FC celebrates with teammates after scoring a goal during the second half against the Portland Timbers at Providence Park on June 24, 2023 in Portland, Oregon. (Photo by Soobum Im/Getty Images)
PORTLAND, OREGON - JUNE 24: Keaton Parks #55 of the New York City FC celebrates with teammates after scoring a goal during the second half against the Portland Timbers at Providence Park on June 24, 2023 in Portland, Oregon. (Photo by Soobum Im/Getty Images) /
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The world of soccer has witnessed a silent yet powerful revolution in recent decades. Soccer clubs are now much more than teams competing in their local leagues; they have become global brands driven by massive investments and ambitious visions. A striking example of this trend is the City Football Group (CFG), a company founded in 2013 with the aim of managing a network of clubs worldwide.

One of the most fascinating chapters in this expansion saga is the relationship between CFG and New York City FC (NYCFC) in the United States. In 2013, CFG acquired an impressive 80% stake in NYCFC, marking the company’s entry into the North American market. This acquisition not only boosted soccer in the United States but also had a significant impact on the club’s visual identity.

NYCFC also underwent an evolution in its approach to soccer and the opportunities offered to young players, aligning with CFG’s global development philosophy. This partnership generated a valuable exchange of knowledge and experience, raising the standard of soccer in the United States.

NEW YORK, NY – SEPTEMBER 2: Santiago Rodriguez #10 of New York City FC dribbles the ball during a game between Vancouver Whitecaps and New York City FC at Yankee Stadium on September 2, 2023 in the Bronx borough of New York City. (Photo by Stephen Nadler/ISI Photos/Getty Images)
NEW YORK, NY – SEPTEMBER 2: Santiago Rodriguez #10 of New York City FC dribbles the ball during a game between Vancouver Whitecaps and New York City FC at Yankee Stadium on September 2, 2023 in the Bronx borough of New York City. (Photo by Stephen Nadler/ISI Photos/Getty Images) /

However, like any development at this level, CFG’s expansion also raises questions about the homogenization of global soccer. Some critics argue that this strategy may compromise the unique diversity and identity of clubs, diluting the authenticity that makes them special. Additionally, there is concern that CFG’s dominance could create a competitive imbalance in some leagues as affiliated clubs share resources and knowledge.

On the other hand, it cannot be denied that CFG has brought substantial investment and professional expertise to many clubs worldwide. The growth of NYCFC as part of this partnership is just one example of how this strategy can benefit soccer development in emerging markets.

The relationship between City Football Group and New York City FC is emblematic of the larger phenomenon of globalization in soccer. CFG’s expansion is a reminder that while the sport is deeply rooted in local culture, it is increasingly becoming a global business. As fans and enthusiasts, we should appreciate the opportunities that this globalization brings, but also remain vigilant to ensure that the essence and passion of soccer are not lost amidst the expansion of global soccer empires.

City Football Group Clubs:

  1. Manchester City (England)
  2. New York City (United States)
  3. Melbourne City (Australia)
  4. Mumbai City FC (India)
  5. Lommel SK (Belgium)
  6. ESTAC Troyes (France)
  7. Montevideo City Torque (Uruguay)
  8. Yokohama Marinos (Japan)
  9. Girona (Spain)
  10. Sichuan Jiniu (China)
  11. Palermo (Italy)
  12. Bolívar (Bolivia)
  13. Vannes (France)
  14. Bahia (Brazil)
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