2021 Leagues Cup and Campeones Cup get major sponsorship in Geico
(Press Release)
NEW YORK, N.Y. AND MEXICO CITY (Tuesday, August 10, 2021) – GEICO, the second-largest auto insurer in the U.S., Major League Soccer and LIGA MX announced today a partnership naming GEICO as the official insurance partner of the 2021 Leagues Cup and Campeones Cup. As part of the partnership, the GEICO Man of the Match Award will be given to the best player of each game during both competitions.
Leagues Cup, which kicks off tonight, and Campeones Cup are part of a larger partnership launched in 2018 between the two most important soccer leagues in North America, MLS and LIGA MX. The partnership is rooted not only in the on-field rivalry, designed to strengthen the sport in the region, but by a true spirit of collaboration off it, with a focus on sharing best practices and on being a force for positive change in the local communities of both leagues.
The GEICO Man of the Match Award was created for and will be decided by fans. Soccer analysts, including Susannah Collins and Rodolfo Landeros, will select three players from each Leagues Cup and Campeones Cup games as finalists. At the 70th minute of the match, fans in-stadium, as well as those tuning in at home, are encouraged to visit Twitter.com/LeaguesCup and Twitter.com/CampeonesCup to vote by selecting their Man of the Match player using a Twitter poll. Voting concludes at the 85th minute. At the end of each match, one fan will be selected to present the GEICO Man of the Match trophy to the winner.
The partnership will forge a deeper connection with soccer’s fan base by creating unique and engaging experiences that highlight exceptional play. GEICO will also have a major presence with in-stadium advertising, digital, social and pre-game activations.
“We’re proud to work alongside GEICO during this year’s Leagues Cup and Campeones Cup to enhance the fan experience and give MLS and Liga MX fans a voice in selecting every game’s GEICO Man of the Match,” said MLS SVP of Properties and Events, Camilo Durana.
The 2021 edition of Leagues Cup will feature Tigres, Pumas, León and Santos Laguna for LIGA MX, while Sporting Kansas City, Orlando City SC, Seattle Sounders FC, and New York City FC will represent MLS. In its third edition, the 2021 Campeones Cup will feature the reigning MLS Cup champion Columbus Crew, against Cruz Azul, the winner of LIGA MX’s Campeón de Campeones.
Leagues Cup, sponsored by BODYARMOR, GEICO, MGM Resorts International and Procter & Gamble, will be broadcast on Univision and ESPN networks and digital platforms in the United States, TSN and TVA Sports in Canada, and Televisa and TUDN platforms in Mexico.
Campeones Cup is sponsored by BODYARMOR, GEICO, Procter and Gamble, and Diageo, and will be broadcast on ESPN2 and Univision, TUDN in the U.S., TSN and TVA Sports in Canada.