MLS Announces New TV Deal With Abu Dhabi Sports Channel
On Monday, Major League Soccer announced yet another international television deal. Much like they did with Sky Sports in Great Britain, EuroSport across Europe, and Globosat in Brazil, the league inked a four year deal with Abu Dhabi Sports Channel that will see MLS televised live across the Middle East and North Africa, reaching 25 countries throughout the region.
The partnership is the league’s first with Abu Dhabi Sports Channel and will see the broadcaster show at least two MLS regular season matches per week. Along with the two featured matches, they will also teleeast the MLS All-Star Game, the MLS Cup Playoffs and MLS Cup, on the Abu Dhabi Sports Channels (Abu Dhabi Al Riyadiya and Abu Dhabi Al Riyadiya 2).
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“Our new partnership with Abu Dhabi Media Company is another affirmation of the growing interest in MLS around the globe, as both a league and media property,” said Gary Stevenson, President and Managing Director, MLS Business Ventures, in a press release.
“We are excited to be partnered with a market leader in sports media and look forward to providing fans in the Middle East and North Africa with access to the high quality programming MLS has to offer.”
The deal will help the league grow it’s global brand as it looks to garner more international attention. Having matches broadcasted across the world has been a focus of the league since they formed their partnership with global media rights agent, IMG.
With the help of IMG, the league has been able to negotiate the aforementioned deals that sees lives games shown in Great Britain, Europe, and Brazil.
MLS has also made great strides in domestic coverage as well this season having Unimas broadcast a game across the United States every Friday night with ESPN and Fox Sports sharing a double-header every Sunday night.
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